From Second Place to the Top
As one of the few African American contestants on cycle 23 of America’s Next Top Model on VH1, Tatiana Elizabeth Price had a lot to prove to judges Rita Ora, Ashley Graham, Drew Elliot, and Law Roach. Price was cast in the cycle that focused on being a boss, brand and business which was not a far jump for her to make considering she came into the competition with a unique business called SkinBUTTR. SkinBUTTR, a beauty brand comprised of natural body and skin products, made Tatiana stand out among her competition on America’s Next Top Model, but she could not rely on her business to do her work for her- she had to prove she belonged there.
Week after week viewers saw Tatiana kill it at her photo and video shoots only to be told by the judges that she was not memorable in comparison to the other contestants. While the feedback Tatiana received could be seen as constructive criticism, it introduces the double bind Tatiana faced while on the show. As a black woman Tatiana had to work twice as hard as her white competitors but had to also display her African American ethnicity through her photos and her brand for the show. With the odds not in her favor, Price managed to make it to the final two, but lost out on the title to India Gants. Although Price ended as the season’s runner-up she quickly became a staple in the fashion industry.
Price did not sit around sulking after she did not win America’s Next Top Model, she got to work and signed with MSA Models as well as Model Management and quickly began appearing in ad campaigns, fashion shows, and has been featured in Glitter Magazine and Black Girl Fly Magazine. Long story short, although Price did not win the America’s Next Top Model title she is still managing to make a name for herself in the fashion industry.
Article by Tess Hanson
Cover photo source here